Elena and Yulia together

On October 15, t.A.T.u.'s website announced that Veselye Ulybki would be released on October 21, 2008, beginning with a special event at two Soyuz record stores in Moscow where fans could meet the girls and get their autographs. The album also went on pre-sale at the official t.A.T.u. web shop on October 18, with a small number of buyers receiving a limited-edition postcard set as a prize. The songs were also made available internationally through the iTunes digital music store. Upon its release, it became apparent that the album essentially had two Jelena Sergejewna Katina nude covers --- the astronaut cover was a slipcase, while the original design used for "Upravleniye Otbrosami" appeared inside. The black square from the press release had been hiding a Mars scene.^[15]

On alexandra nedel October 23, t.A.T.u. appeared on Vladimir Polupanov's "The 7 Premieres" to promote their new album. They are also the subjects of an ongoing mini-reality series on the website Russia.ru. The show follows the girls in their daily lives, much like 2006's "t.A.T.u. Expedition."^[16]

On October 28, 2008 "Happy Smiles" was released internationally on the iTunes music store.