Since 2005, T.A. Music has been the production company of t.A.T.u., which is located in Moscow, Russia. The liner notes that accompanied the release of Dangerous and Moving Nina-Friederike Gn�dig naked said that the company was comprised of t.A.T.u., Boris Renski, Dasha Mischenko,and Andrey Artischev.

Stringent rules were laid out for Katina and Volkova. Their management told the girls only to sign autographs for people related to the group, no one else, and to only give brief answers to the press, if at all.[3] They were forbidden to speak about their sexual activities, living together and photos-sexys their personal lives. Their tight contract they were under dictated what they did, what they said, and even how they felt. Volkova was told to ignore questions from reporters, frown, and look clearly upset to further the contrast between herself and Katina.

The band and its management were criticized for their blatant use of lesbian imagery to create controversy and publicity. For instance, the cover of the January 2003 issue of Maxim magazine Russia showed Volkova topless and wearing a skimpy thong bikini bottom with Elena wearing sportswear lingerie. Volkova was 17; Elena was 18. Other photo shoots included the September 2003 issue of FHM Russia, Nina-Friederike Gn�dig naked where both girls were topless and Elena was covering Yulia's breasts with her hands. Questions about their sexuality were evaded by ambiguous statements such as "Don't be afraid to be yourself; don't be afraid to love", or that they did not like labels. Katina once said in an interview that this lesbianism was "no image", while Katina had acknowledged in earlier interviews that it was an obligation.

The second single was "Friend or Foe." Soon after the video was released, the group's management replaced drummer Roman Ratej with Steve Wilson, and appointed a new bassist, Domen Vajevec.

The nina friederike gn�dig pics two began to record songs with their producers; eventually, Voitinskyi left the project. Shapovalov decided to sign Elena Kiper as co-producer and co-writer for their debut album.

Their first single was released in 2000, entitled Ya Soshla S Uma ("I've Lost My Mind"). The song describes the turmoil in a girl's soul because she is in love with another girl, but is afraid to as she has the society frowning upon her and asks her parents for forgiveness. Elena Kiper has been credited with the song, and has said that the idea came to her when she fell asleep at her dentist's neldel office, and had a dream in which she kissed another woman. She woke up with the words: "Ya soshla s uma." Ivan added the 2nd phrase of the chorus "Mne nuzha Ona" ("I need her") Ivan Shapovalov decided to direct a music video for the song, where Yulia and Lena dressed up in school uniforms, while singing the song and kissing. MTV Russia aired the video in November 2000. It went on to win the People's Choice at the MTV Russian Music Awards. Kiper and t.A.T.u have stated that the video (and the group's image) was influenced by the 1998 Swedish film Fucking Åmål.

When t.A.T.u. was first formed by Shapovalov, the group's production company Neformat was born, with Shapovalov and Renski at the head. In 2004, the company was dissolved elisha cuthberg photos sexy when t.A.T.u. left Shapovalov.